
That this Council investigate the possibility of Social Tourism
The Concept of Social Tourism
Is to make tourist leisure accessible to the majority, including youth, families and elderly people,
And to provide quality tourism at attractive prices to as many people as possible.
Social tourism strengthens the tourism industry's revenue generation potential. It enables off-season tourism to be developed, particularly in regions where tourism is well developed but highly seasonal,
Social tourism encourages the creation of longer-lasting employment opportunities in the tourism sector by making it possible to extend such jobs beyond the respective peak season.
Calypso
The European Parliament approved the implementation of a Preparatory Action Plan known as Calypso through the European Commission in 2009.
The objective of Calypso is to promote the development of social tourism initiatives amongst the member states of the EU, given the importance of this industry, and the positive social and economic effects on the regions where it is carried out.
Participants must be nationals of EU Member States and Candidate Countries and must belong to one of the following categories of target groups:
a) over 65 years of age or pensioners / early retired citizens that receive pension benefits;
b) all youths aged between 18 and 30 years;
c) disabled adult citizens, together with one accompanying person (if needed);
d) families (children, parents and/or grandparents) certified by their country's coordinating authority as facing difficult social (financial, personal and/or disability) circumstances.
The adoption of this project, to which a one-million-euro budget has been granted, comes primarily as a consequence of an initiative presented by French and Spanish Members of the European Parliament.
Examples
FRANCE
the nationalised electricity grid -which allows
workers and their families to go away for their holidays at a reasonable cost.
Netherlands
Flanders Tourism Flanders spoke about the authority that the Flanders government had given Tourism Flanders to promote social tourism.
Spain
The Europe Senior Tourism program
This initiative by the Spanish government
The Spanish government would like to make it as easy as possible for you to enjoy your free time, which is why it is proposing that you take an active holiday during the winter in Spain, by organizing a full trip for which it will pay a portion of the expense.
Senior Holidays
Costa del Sol or Costa de la Luz
ONLY €365.00
including Flights and 4* Hotel
Depart Dublin or Cork
Travel: October – April
Only two requirements:
Be over 55 years old & Be resident in Ireland
Free rail travel vouchers to over-55s who are planning to holiday in Ireland should be put in place for the Autumn / Winter off season
Business tourism in 2010 Should also be part of Killarney marketing.
The development of new ‘social tourism’ programmes, as in other European countries, could expand our tourism market
• generate economic activity and growth
• improve tourism seasonality patterns
• strengthening full-time employment prospects
• increase the European citizenship
Supporting European tourism
The EU tourism industry generates more than 4% of the EU GDP, with about 2 million enterprises employing around 4% of the total labour force (approximately 8 million jobs). When related sectors are taken into account, the estimated contribution of tourism to GDP creation is much higher - tourism indirectly generates about 11% of the European Union's GDP and provides about 12% of the labour force
Approximately 1m American tourists visit Ireland every year. While overall tourism numbers dropped by 12% last year, the fall-off in US visitors was 2%. The 3.5m-strong British market dropped 16%.
Feeney’s €3.4m perk for tourists, Atlantic Philanthropies
Chuck Feeney, the billionaire philanthropist, is to co-fund a holiday voucher scheme to boost American tourism to Ireland next year.
He will support a scheme to offer $100 holiday vouchers to Americans planning a trip to Ireland.
“[Visitors] can combine it with discount flights or accommodation offers.”